Posting this here in case anyone hasn't seen this yet.
$39 Bundle Offer with HBO Included: For new residential U-verse customers. Price for U-basic TV with HBO and Internet Max Plus (18MBps). Available online only at att.com. 12-month term required. An early termination fee of up to $180 may apply if U-verse TV service is disconnected before end of term. Must maintain qualifying services for continued receipt of credits. After 12 months standard rates apply for all services unless cancelled by customer. Installation fee of $99 applies. Offer ends July 5, 2014.
Seems like they're trying to attack bundles such as Comcast's Internet Plus tier which is $39.99 or $49.99 depending on your area.
AT&T U-verse U-basic $19.00
TV and HBO® included for 12 months -$19.00
= $0
AT&T U-verse High Speed Internet Max Plus $61.00
$17 off Internet for 12 months -$17.00
Internet Bundle Discount -$5.00
= $39.00
In other words, TV/HBO is technically free in this bundle.
You can add Max Turbo which makes it $49 or Power for $59.
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