http://www.wsj.com/articles/at-t-scrutinizes-directv-branding-1449093569
"A company spokesman said the DirecTV brand isnt going away in January and will continue for the foreseeable future. The DirecTV name will eventually be phased out, though the timeline isnt clear, according to a person familiar with the situation."
This was also in the article:
"In August, the company said it plans to merge its two video services into a single platform by 2017 or 2018."
It sounds to me like they wont change the name until they merge the two platforms together and launch their next generation TV platform.
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